PICASSO GROUP
Family, vision and future from Chile to the world
Picasso Group is a Chilean, family-owned conglomerate that brings together experience, strategic vision and adaptability to respond to the challenges of today’s world.
For decades, the Picasso family has cultivated a legacy that combines agricultural tradition with global projection, consolidating itself as a strategic bridge between Asia and Latin America.
Nuestro modelo se basa en la confianza, la excelencia exportadora y la innovación sostenible. Con una estructura flexible y multisectorial, conectamos industrias, culturas y oportunidades de futuro en tres grandes áreas:
01
Agricultura
Producción y exportación de frutas frescas premium, llevando lo mejor de la tierra chilena a consumidores exigentes en todo el mundo.
02
Automotriz
Liderazgo en la transición hacia la movilidad eléctrica en América Latina, con alianzas estratégicas con los principales fabricantes de Asia.
03
Tecnología e Inversiones
Iniciativas innovadoras que promueven la economía circular, el desarrollo sostenible y la democratización del acceso a bienes de calidad.
AGRICULTURAL ROOTS
The heart of the Picasso family
The history of the Group begins in the fields of Chile, where the Picasso family has worked the land with passion and long-term vision.
San Francisco de Mostazal
70 Ha.
50 Ha. – Cherries
20 Ha. – Grapes
Coltauco
80 Ha.
65 Ha. – Cherries
Chimbarongo
400 Ha.
166 Ha. – Cherries
92 Ha. – Kiwis
Melipilla
370,7 Ha.
118,4 Ha. – Cherries
86,2 Ha. – Kiwis
15 Ha. – Grapes
Today, we manage 920.7 hectares in the O’Higgins Region and Melipilla, distributed across four estates.
AGRICULTURAL ROOTS
The heart of the Picasso family
The history of the Group begins in the fields of Chile, where the Picasso family has worked the land with passion and long-term vision.
Today, we manage 920.7 hectares in the O’Higgins Region and Melipilla, distributed across four estates.
This agricultural model is fully integrated: land management, production, packing, export and international commercialization, with certified programs in Good Agricultural Practices (Buenas Prácticas Agrícolas, BPA) and a strong focus on sustainability.
Programs and Varieties
In 2024, we exported more than 6.8 million kilos of fruit, consolidating our position in global markets.
CHERRIES
Santina, Lapins, Regina, Bing, Sweetheart and other premium varieties, consolidated as a recognized brand in Asia.
UVAS DE MESA
En febrero, las uvas de mesa —ARRA 29 y ARRA 15—, endulzan el calendario.
KIWIS
Hayward variety, managed under high technical standards.
PLUMS
An expanding program aimed at diversifying our portfolio, featuring high-quality plums distinguished by their rich flavor, firm texture, and versatility across different markets.
APPLES
High-quality apples distinguished by their excellent color, firmness, and well-balanced sweetness, grown in Chile’s central valley under strict standards to ensure consistency for international markets.
PEARS
Grown in Chile’s main fruit-producing regions, our pears stand out for their fine texture, juiciness, and natural balance between sweetness and acidity.
Destinations and Markets
Our international projection is supported by long-term relationships and versatile export formats.
An Integrated Model
Our strength is sustained by a fully integrated agricultural model that allows us to control every stage of the value chain and guarantee quality and traceability throughout the entire process:
Farming
Management of more than 950 hectares in Chile’s Central Valley.
Harvesting
Carefully managed harvests, respecting timing and quality.
Packing
Modern infrastructure ensuring food safety and consistency.
Export
Global logistics with expertise in air transport and versatile formats.
Alliances
Long-term relationships with the world’s main markets.
Beyond Agriculture
Multisector Vision
Picasso Group is not limited to agriculture. Our vision also integrates:
01
Automotive: More than 15 years representing leading Asian brands, promoting electromobility in Latin America and providing sustainable transport solutions.
02
Technology: Initiatives such as Reuse, democratizing access to technology through the circular economy, encouraging responsible consumption and innovation.
Sustainable Investments: Projects that combine innovation, sustainability and long-term growth.
Our Commitment
The Picasso family maintains intact the values that gave rise to the Group:
Excellence
Consistent quality in every fruit, project or investment.
Innovation
Anticipating change to lead with vision.
Sustainability
Respect for the land, people and future generations.
OCHO FUEGOS
Our timeline
VIÑA LAS ARAUCARIAS
Our history begins in 1627, when Don Francisco Pérez de Valenzuela planted the first family vineyard in the Itata Valley, becoming one of the pioneer families in wine grape cultivation in Chile and part of one of the country’s 16 founding families.
Later, Don Benjamín Ulloa Valenzuela continued this tradition in the De Molina sector of the Colchagua Valley, with the vineyard known as Lomas Blancas.
In 1999, Don Miguel Ulloa Valenzuela, son of Don Benjamín planted what is today our Organic Winery Las Araucarias.
Crossing the Andes
Don Benjamín and his brother Máximo Ulloa Valenzuela were part of an unprecedented record in the Americas. In 1919, they became the first to cross the Andes from Santiago to Buenos Aires on an American Indian motorcycle, traveling 1,400 km and achieving a remarkable feat for the time.
VIÑA ORGÁNICA LAS ARAUCARIAS
In 1999, Don Miguel Ulloa Valenzuela, son of Don Benjamín planted what is today our Organic Winery Las Araucarias.
Distribution
Distributor of two Chinese companies, Dong Feng and Yuejing Motor, for Latin America.
Producers and Exporters
Producers and exporters of fresh fruits such as cherries, kiwis, grapes, plums, avocados, dried fruits and nuts, as well as other products including salmon and seafood.
1627
VIÑA LAS ARAUCARIAS
Our history begins in 1627, when Don Francisco Pérez de Valenzuela planted the first family vineyard in the Itata Valley, becoming one of the pioneer families in wine grape cultivation in Chile and part of one of the country’s 16 founding families.
Later, Don Benjamín Ulloa Valenzuela continued this tradition in the De Molina sector of the Colchagua Valley, with the vineyard known as Lomas Blancas.
1901
Crossing the Andes
Don Benjamín and his brother Máximo Ulloa Valenzuela were part of an unprecedented record in the Americas. In 1919, they became the first to cross the Andes from Santiago to Buenos Aires on an American Indian motorcycle, traveling 1,400 km and achieving a remarkable feat for the time.
1999
VIÑA ORGÁNICA LAS ARAUCARIAS
In 1999, Don Miguel Ulloa Valenzuela, son of Don Benjamín planted what is today our Organic Winery Las Araucarias.
2006
Distribution
Distributor of two Chinese companies, Dong Feng and Yuejing Motor, for Latin America.
2009
Producers and Exporters
Producers and exporters of fresh fruits such as cherries, kiwis, grapes, plums, avocados, dried fruits and nuts, as well as other products including salmon and seafood.